Strategic Price Point / offer

Undercutting 5hour Energy is an imperative sales strategy in gaining both retail real estate, as well as incentivizing the consumer to cross over to our product. We must offer not only singles, but a variety pack, and certainly bulk order options. We should also be experimenting with different product offerings, like a jumbo and a micro format.

Exclusive retail partnerships @ launch

Creating a phased launch strategy will allow us to work closely with an exclusive retailer to build an unmatchable offer, leveraging price to increase product placement and in store awareness.

We can also syndicate that program on the respective eCom platform, driving ad spend and online traffic to one singular location.

e-com 2.0 + amazon

eCommerce is a growing space for all consumable goods, however consumers are not trained to buy groceries directly from the brands, so while we pour strategy into driving traffic towards our strategic partners online, and spend heavily in Amazon search placement, we must create a culture in our own store that isn’t based on energy shots.

We must create a brand simultaneously as a beverage, and grow a culture around the product.

instagram / facebook click to shop

Four Loko has a huge leg up on the competition, with followers and devotees to boot. Spending on clickable ads is a no-brainer, as there’s no real regulation around marketing energy products to all ages. We will use very compelling media, great supporting product and enticing sales messaging to finally utilize the followers Four Loko has amassed over the years.