creative development & special projects.
DIGITAL TAKE OVER
RELENTLESS gifting
eg. BANG!
MAJOR MEDIA BUYS
eg. DROP-SHIPPERS
BACKDOOR content
eg. DRAKE
generous DONATIONS
eg. CIROC
SHAMELESS RANKINGS
eg. AMAZON ADS
CRAZY SPONSORSHIPS
eg. RED BULL
hi-vis PLACEMENT
eg. BEATS
UNMISSABLE POS
eg. BABE
CROssover marketing
EVENTS
Within sponsorship agreements for Four Loko, Five Loko grabs “Energy Shot” exclusivity, a category no one is paying attention to.
MEDIA
Four Loko reserves incremental additions to Media Buys for Five Loko, scooping up non-alcoholic advertising space.
CONTENT
Five Loko leverages deals with creators making content for Four Loko to get favorable pricing and #ambassador posting.
EVERYTHING WE MAKE IS xXXtreme
South America
Latinos love high octane products. Their entertainment is bombastic, their non-traditional athletes are all celebrities, and let’s face it, they’re fucking loko.
