creative development & special projects.
VIDE - DRINK REALLY* RESPONSIBLY
2022
vide - drink really* responsibly
In 2019/2020 we coined REVIDELIZE as the hero campaign for VIDE canned cocktails, as a way to highlight the better side of “drinking clean”. However, a year later it was time to evolve the concept and take a stronger position.
While this seems like just another snappy logo study from Justin Waaland, it rests on a big idea; Drink Really* Responsibly.
Drink Really* Responsibly is a not only a position on not over drinking, or drinking and driving, but it’s a call to action hinged on the ideal of “Really*”. Really* references the need to think more granular about what we do every single day, making the right choices for not only ourselves, but our community and our environment. It can start with what you’re putting in your body, like VIDE, one of the only RTD brands on the market to include nutrition facts on the label. However, it can also apply to spening a few more minutes at the gym, or texting less, or simply recycling metals, plastics and glass.
We don’t care what you drink, as long as you clean up after yourself.
