MAMITAS - SURFSTYLE COLLAB

2022

mamitas - surfstyle collab

Regional marketing is definitely the most impactful way to tap into a local audience. If you speak their language, they listen.

When Mamitas decided to sponsor Model Volleyball in Miami, it was our job to figure out how to not only make the best impact amongst influencers, but also to get as much earned media as possible. Our answer: a wearable billboard.

We coordinated a collaboration with famed Miami beachwear brand SURFSTYLE, and set up limited edition runs of a highly coveted windbreaker that would eventually end up on eBay for sale due to it’s popularity and rarity.

From Model Volleyball to Tortuga Festival to Windy City Smokeout, there wasn’t a media photo published without a Mamitas X SURFSTYLE jacket in it.