four loko - fool's gold day off 2017

2017

four loko - fool’s gold day off

Four Loko likes evergreen partnerships, so in the case of Fool’s Gold, we looked for multiple entry points for the brand. As the official beverage partner for all stops on the 2017 Fool’s Gold' Day Off Tour, Four Loko was featured in VIP bars, viewing decks, and even artist gifting. More than a traditional partnership, this lead to a robust collaboration spanning over a year.