Hey.

Thanks for your interest in working at ZADDY. In order for me to get a better idea of your working style and how you think, I’ve put together three pretty typically exercises that you might encounter in the ZADDY art department. It’d be great if you could take a stab, and then email over your work to ferzan@zaddy.net.

Due date: 1/5/25

Please feel free to hit me up if you have any questions.

Ferzan

Exercise 1: Medium Cool 2nd Year Anniversary Flier

Intro: We do all the art and creative for Medium Cool Cocktail Lounge, a bar and disco on South Beach. We’re always tasked with finding new and interesting ways to communicate relatively mundane information, like weekly talent and times as an example. However, sometimes we have special events, allowing us to break out of the box a little and do something a little more unique. In this case, the 2nd anniversary of the establishment.

• Output Versions: 1 to 3

• Asset Type: Social Media Asset (Advertising, Promotional or Editorial Asset)

• Deliverables: .png/.jpeg

• Project Brief: Use the Medium Cool Logo or Medium Cool hero font and make a “2” that fits in with the style. Use this as the hero lockup of the asset. The night will be called MC2, MEDIUM COOL'S 2ND ANNIVERSARY. Experiment with either created artwork, or photos that already exist, to develop a flier that is on brand for the club (refined, in the color language, unlike typical club fliers), ensuring to create space for comms: Date, Time, 3 Artists, RSVP Info, etc. You can use placeholder information to get there for now.

• References: www.instagram.com/mediumcoolmiami, www.mediumcool.miami

• Watch Out: Keep it clean, and cool.

• Tools:

  • MC Logos

  • MC Hero Font Family

  • MC Image Bank

Exercise 2: Real American Beer Posters

Intro: We are the Agency Of Record for Real American Beer, the beer co-founded by Hulk Hogan. This is the beer of the modern American heartland, and as such, needs to communicate to the same audience Bud Light, Coors Light and Modelo speak. In the new year we will be (hopefully) responsible for most of the art that the brand makes, so we need to make sure we’re in-step with their vision.

• Output Versions: 3

• Asset Type: Printable Poster (11”x17”)

• Deliverables: .pdf

• Project Brief: Refine the in-line mock ups to be better. These mock ups are intended to generally communicate a concept, but they are overly simple, somewhat sloppy, and certainly stand to be elevated. Using layout, layering, texture, perspective, better images, and the like, please remake one poster from each of these sets as your own hero response to each direction. Do not change the copy or the font, but feel free to augment everything else you see, including the way the copy and the font appear. Bonus points for usage of .AI, and even more bonus points if you have to tell me what’s AI for me to see it.

• References: www.instagram.com/therealamericanbeer, www.therealamerican.com

• Tools:

  • RAB Font

  • Rab Cans

• Watch Out: Don’t be overly limited by what you see.

• Mockups:

Exercise 3: MANOJO MEZCAL MADRE RTD

Intro: Another brand I own a part of is a mezcal called Manojo, in partnership with Chef Enrique Olvera (Pujol, Atla, Cosme, etc.). This mezcal is Mexican owned and Mexican first, but that doesn’t mean it needs to “look” Mexican. Anything made by Mexicans is inherently Mexican, so it’s more about making something unique and special and on-culture.

• Output Versions: 1

• Asset Type: Fake up

• Deliverables: .png/.jpeg

• Project Brief: Following the launch of our critically acclaimed mezcal, we have decided to can an RTD (ready to drink) beverage, inspired by the 10,000 day Madre Mole at Pujol in Mexico City. This carbonated mezcal will come in a beer-like can, and it will be flavored by the distinct characteristics of mole…of which you should look up. We want to explore not only a can design, but the environment that can might live in, eg. on a poster on a wall, on a bar top, or even on the side of a delivery truck. I am not expecting something overly refined, I am mostly looking for the following executions:

  • Art Direction: How to take what exists of Manojo, and evolve it to a fun, easy to drink, canned beverage

  • Fake Up: A translation of the design to a somewhat realistic can, placed in some sort of lifestyle or advertising environment

  • Cohesion: Bringing the art, the product idea, the fake up and the overall brief to life in a way that “makes sense”

• References: www.instagram.com/manojomezcal, www.manojomezcal.com

• Tools:

  • Manojo Assets

  • Pujol’s Madre Mole

• Watch Out: Don’t try to make it “Mexican”