ARIZONA - 99PROJECTS

2021

arizona - 99projects

One of the most liberating parts about working with privately owned brands is the freedom to design and execute campaigns regardless of corporate timelines or marketing calendars. AriZona is the epitome of a ‘creative first’ brand, ensuring that all initiatives are cool before they are handicapped by a campaign, or by price.

When we found out that we had such a blank slate with AriZona, we designed something that fit the brand’s patience perfectly, 99PROJECTS. 99PROJECTS is a our version of a corporate social responsibility campaign, giving AriZona a chance to give back to their community in a way that makes sense for the brand laurels. At it’s core, 99projects is about creative development and expression, and helping everyone achieve those moments in their lives, just the way Don and his family were.

99PROJECTS is AriZona’s commitment to bringing 99 creative ideas to life, no matter the cost, the timing or the format. Fueled by a submission form at 99projects.org, our teams review submissions and select winners on a case by case basis. To support the promotion of the campaign, we partnered with a number of notable talent to bring their ideas to life in exchange for content, driving the message home that anyone can apply to bring their ideas to life.