BABE - MIAMI LAUNCH

2019

babe - miami launch

Babe had soft launched Miami in 2017, but never really focused on targeted, regional marketing.

As Babe is the official wine of the NFL, and the Super Bowl in 2020 is set to be in Miami, FL, an important educational moment arose to create awareness over Babe’s availability in South Florida.

To celebrate this moment, we launched our Babe Jet Ski Team, and commemorated it with Fat Jew and a Parasail flight…