vide - revidelize
Vide is a consumer product company, and consumer product companies create garbage - that’s just the hard truth. We used this as inspiration to come up with the 2021 campaign for Vide, “RIVIDELIZE”.
Since Vide is a product that self-aware people tend to engage with, purchasing a healthy or good looking beverage for one reason or another, we wanted to harness that element of self-awareness and amplify it, encouraging our consumers to be self-aware in all aspects of their life.
REVIDELIZE is all about taking a look at everything we do from day to day, and trying our best to make small changes to improve ourselves and the world around us. Whether it's giving back to those in need, being more mindful of the resources you use, picking up garbage you see laying around, or simply just spending less time on your phone, VIDE wants to be there with you!
We decided to engage our key culture ambassador, Olivia Culpo, to help draw eyeballs to our message. Shot by Steve Shaw, the REVIDELIZE campaign shows that you can look good and live well at the same damn time.